Mobile phones for seniors? Now there’s an idea!
Written on September 12th 2009, filed under Usability, Life & Work with 0 comments.
I'm a technology geek. I like my phones and toys with a lot of options. I'm luck that todays manufacturers focus on two things: creating phones with a boatload of features and making them as small and as light as possible.
My grandparents on the other hand aren't as lucky. They just want a practicle phone with which they can call and be called. Until recently it was impossible to find a mainstream phone that allowed just that.
Manufacturers either ignored this audience completely, or assumed that all old people were demented and made phones with five set numbers that could be called. These mistakes opened up a nice niche that Doro have taken in.
Doro's PhoneEasy doesn't focus on cameras, office tools, and image-editors. It focusses on big buttons and text, and doing less than the rest but doing it better. Sounds a bit like 37Signals' Build Less!
With the baby boomers on the way to retirement, Doro might have a winning strategy. All I know is: My grandparents finally have a mobile phone that doesn't make them feel like they're out of touch.
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