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On leaving QueroMedia & joining forces with Websaus

Written on May 26th 2010, filed under Life & Work with 3 comments.

Today has seen the end play of a long and hard month. I'm sure I've raised quite a few eyebrows as I made my decision to leave QueroMedia public. I wasn't unhappy here, I wasn't stuck in a dead-end job and I didn't suffer from a lack of responsibilities.

So why did I leave?  Two reasons: Ambition & Challenges.

Ambition

"It's been a sweet love but this feeling I can't change. Please don't take it so badly 'cause Lord knows I'm to blame. If I stay here with you girl things just couldn't be the same.".
– Lynyrd Skynyrd.

People who've know me know that I'm just not made to work under a boss. I think I've proved that in high-school, I proved that in college and at moments I've certainly proved it at QueroMedia.

There has always been a thought at the back of my mind that I wanted & needed to start my own company. At the end of 2009 two former colleagues (Jan & Bart) approached me with that opportunity. They were setting up an agency called Websaus and wanted me on board.

But at that time things didn't work out. I bought my own apartment, had some work done in it and was planning to do a whole lot more. It quickly became obvious that I couldn't afford to lose any of my income. I wished them luck and that was that.

About a month ago Jan approached me with an offer to work as a freelance Google Analytics consultant for Telenet. The offer took away the financial doubts I had, and presented the company with the ability to build a primary revenue-stream without the need of outside money.

I'm sure it will be a very difficult period, but I know that the team I'm joining is a very complementary one. Each of us is great at what we do. We can get & keep the ball rolling.

The feedback of Websaus' current customers has been more than amazing. We want to keep building on that reputation as an agency that provides excellent services with fantastic support.

Challenges

"It’s always a difficult decision to leave a team when you’ve been there for so long. But life is all about challenges and, most important of all, it’s about challenging yourself."
– Jenson Button.

QueroMedia was my very first job interview. I started working for Tom & Geert as an SEO consultant and gradually took on more responsibilities. I'm grateful for every opportunity they've provided.

But over time I became less & less challenged. I've helped build websites from €3000 a month to €3000 a day. Started up training sessions & set up complete strategies. I feel as if I got everything I could out of my current role.

I've also seen my fair share of people leaving the company, some of them good friends & most of them great at what they do. The young nature of the industry means that it is extremely hard to find people who are as great. Which leads to starters coming into the company, in itself that isn't a problem since I was one of those not too long ago.

But with each person that left I had fewer benchmarks. I could no longer say I want to be as good at X as Y is. Each time I was challenged less to become better, something I crave for.

While QueroMedia tried to offset this by making me responsible for several projects, it didn't quite have that effect on me. Since I did most of the work on these projects anyway, it felt to me as if the only real added responsibility was the paperwork.

What's next?

It has been an extremely difficult decision to leave QueroMedia. But I feel it was the right one. I look forward to handing over my accounts, I've had some of them since the week I started, and helping with the transition of my responsibilities.

Then I'll switch my focus to Websaus & its customers, starting with Telenet. We want to continue to build an amazing customer portfolio & an even more amazing team. The road will be long and I'm certain it will be hard.

I'm more that aware that the step I'm taking right now is one into the unknown, but it forms a fascinating challenge. In the end that is what I want most: to be challenged.

3 Comments so far

Add your own

  1. GeertB - May 26th 2010 - 12:12

    Veel geluk toegewenst en mogen je dromen uitkomen.
    Bedankt voor de mooie samenwerking

  2. tom rijsbrack - May 27th 2010 - 19:57

    Nice to read your personal thoughts&feelings; and your need towards a bigger challenge. Thx for all the info you shared with us. I’m certain you’ll do well in the near future wink

  3. Criselda Duffett - July 24th 2010 - 7:27

    Skate Longboards

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